6 Best Tips to Stand Out Online as A Real Estate Agent
Being the best real estate agent online is not an easy task. Agents are constantly working for attention while trying to navigate the plethora of new technologies at their fingertips in order to grow their business and succeed!
In the world of real estate, it can feel like you’re fighting an uphill battle. With so many agents out there vying for a piece of your business and time from potential clients, how do we rise above them all? The answer: strong online presence!
By creating an online presence with your website, social media, and content marketing so you can attract your target buyers and sellers to you.
But how do you stand out as the go-to real estate agent in a crowded digital space? Here are five tips and strategies to help you set yourself apart online!
1: Fully Optimize all your Social Media Pages: Just the same way you would love to
organize your physical shop or office? Use the same mentality to approach
your online presence. you need to set it up to the point it will convince a
prospect that you are legit and professional.
2: Build Your Own Real Estate Website
If you work for a large brokerage like eXp Realty, Century 21 or Keller Williams, you will receive a website on the brokerage’s domain. But these carbon copy websites are not enough to set you apart from the rest of the agents in your brokerage, let alone in your local market.
In order to truly set yourself apart from the competition, you need to have your own personal website. A website that can be a direct reflection of your real estate industry expertise, business goals, and service offerings.
Buyers and sellers want to work with someone they can trust. A personal website allows you to grow a consistent personal brand that will stay with you even if you leave your current brokerage.
It’s important to work with a professional website designer to properly set up your website. Considering using one of the following websites to find a designer for your real estate website:
3: Write and Share Your Real Estate Bio
Your real estate agent bio is a vital part of your marketing strategy and personal branding. An effective one will help buyers, sellers—everyone knows you’re the go-to person for their real estate needs!
Your real estate agent bio is your first introduction to your potential buyer or seller and could be the difference between you landing the client or not. Your bio can be used to connect on a personal level, demonstrate your leadership ability, share your deep connections to the community, and showcase your industry knowledge.
Even if you don’t have any experience (yet), share your background, values, niche and let readers know why they would benefit and enjoy working with you.
It’s important to add your professional photo and real estate bio to the following websites so that you can increase your digital footprint:
4: Build Real Estate Social Media Presence
Social media has quickly become one of the most powerful marketing tools available. Intentionally and strategically showing up on social media can help you build exposure, reputation, loyalty, and a stand out an advantage over your competitors like never before.
Social media platforms like Facebook, Instagram, and Twitter have made it so much easier for potential buyers and sellers to find local real estate agents.
Social media allows you to not only brand yourself but connect with 100s of potential buyers and sellings all on one platform.
Here are three tips for standing out on social media:
Do not only use social media to showcase listings. Provide helpful information to your audiences such as information about your marketing, local happenings in your neighbourhood, and tips and strategies for buyers, sellers, renters and homeowners.
Do not only use social media to push information. Show up and actually talk to your audience. Be responsive to your comments, mentions and direct messages. Show your audience that you are not only a reliable resource but someone looking to make genuine connections.
Do not post and ghost. Make sure that you establish a consistent posting schedule that you can stick to. You do not have to post every day but you do need to be consistent. You want your ideal to not only get used to seeing you around on social media but also begin to see you as reliable and trustworthy.
5: Come up with quality Real Estate Videos
Shockingly, only 9% of realtors utilize video marketing such as Instagram videos for real estate agents in their social media strategy.
However, with social videos generating 1,200% more shares than text and images combined, videos on social platforms help real estate agents get in front of more potential clients than any other form of content. Agents who incorporate video marketing into their digital strategy see an increase in the number of buyers requesting to view their properties.
Video content is especially important for marketing and reaching new buyers and sellers. Video marketing is undoubtedly worth the effort; however, getting started with real estate videos is much easier than you might think. Simply start by shooting videos on your phone and sharing them on your website, in your emails, and across your social media platforms.
Creating real estate videos takes time, effort, and guts to put yourself out there. But so does cold-calling, door knocking, and networking!
Here are four of the most popular real estate video ideas to help you get started.
Just Listed Video
Agent Introduction Video
Neighbourhood Spotlight Video
? Not sure if video marketing is for you? Check out our Why It’s Easier Than You Think to Get Started with Real Estate Videos.
6: Develop a Real Estate Freebie
Let me tell you a little secret, it doesn’t matter how large that number is under your name on your real estate social media platforms if it isn’t growing your business or leading to more leads on your real estate newsletter email list.
I know real estate professionals with less than 1,000 followers who are generating all of their clients from their social media efforts and I know people who have over 100k followers that don’t have the slightest idea how to actually generate an income from all their liking and following.
It’s not about the number of my friends! It’s about whether that number is leading to more listings, more installs, more referrals, more clients, and more profits for your business.
It doesn’t matter if you have 500 followers for 5,000 followers, if you focus on serving them with valuable content that helps to better their lives you will begin to successfully turn followers into clients.
And that can be accomplished by providing a free download or free opt-in to your newsletter.
When someone comes to your website or social media page they will have an option to receive free helpful information, all they have to do is enter their email address to receive it. They receive their valuable freebie and you receive their email address for follow-ups.
Here are some top freebies that you can use to pre-qualify a potential client:
First Time Homebuyer eBook
Home staging checklist before you list
5 Tips for Buying a Foreclosed Home
Ultimate Guide to Downsizing
10 Steps to Applying for a Mortgage