Social Media Real Estate Marketing: Think Outside the Box, Do it Differently!

Euchomes Social Media Real Estate Marketing

Social Media Real Estate Marketing: 5 Great Steps to Sell like A Pro on Social Media


In this post-Covid 19 Era, There has been a great disruption in the digital advertising method.

You need to think outside the box, be creative and put in a lot of consistent

hard work before you can be successful online.

Through Experimental research, I have found Eight great steps

every real estate company should take to generate leads on social media

1. Optimize Your Instagram, Facebook, Youtube, TikTok & Linkedin Pages

Note this, People only address you the way you look;

Sounds Funny Right?

Social media is your digital Outlook and you need to be Intentional about it, just as you would be in your physical outlook.

You’d be surprised at how many real estate companies overlook this aspect of their social media accounts—especially if they’ve recently moved office or changed their phone number.

For each platform you’re using, add your:

  • Contact details
  • Address
  • Profile photo
  • Website URL

That way, if your audience is looking for a way to get in touch, enquire or learn more about your business, the information is there to do so.

We all love convenience.

Fancy taking this tactic a step further? Dive into the details of your real estate business and use the Story section on the Facebook Page to build those meaningful personal connections. Like this example from Best Chicago Properties:

Euchomes Instagram Handle
Euchomes Instagram Handle

You could also optimise the Services section on your Page, which allows your Facebook followers to view the exact services you offer before getting in touch.

And, because this extra detail allows a potential client to understand what you offer fully, it boosts the chances that each enquiry you receive is genuine. That’ll help you save time filtering unqualified leads.

(Although it doesn’t necessarily fall within the realms of social media, the same applies to your Google My Business listing!)

Covelandltd Instagram Handle

2. Use real estate video marketing to showcase properties

97% of marketers say video has helped increase user understanding

of their product or service, 76% say it’s increased sales, and

76% experienced more support queries after using video in their strategy.

If that’s not an excuse to use real estate videos in your social media campaigns, I don’t know what is.

But while you might already know how to record, upload and promote video

content on social media, you’ll need to adapt and test new video formats if

you want to make your content a success.

For example, you could create:

  • A series of Instagram Stories to show the interior of a property
  • they’re selling (remember, these expire after 24 hours unless pinned to an Instagram profile ).
  • A Facebook Live video at one of their open house events
  • (this format works exceptionally well in social media online communities).
  • A Snapchat Story encourages its followers to take part in a property Q&A.
  • A YouTube video that explains the step-by-step process of buying a house.
  •  A 360 post to give their audience a full, 360-view of the property.
  • A series of Tik-Tok videos that promote the benefits of being a real estate agent,
  • premium listings, behind the scenes, etc. Remember that you can repurpose
  • TikTok videos as Instagram Reels.

euchomes estate blog

While you can use short-form videos to promote behind the scenes,

get closer to your audience or tease them, you can use YouTube to

show them more details. Just take a look at this property tour

by luxury real estate developers, The Hudson.

They’ve uploaded their tour to YouTube, allowing them to build a community

on the second largest search engine in the world while also promoting their development

(Warning: While this YouTube promotion technique can work,

be wary that many social media algorithms favour native content.

Try a combination of external and native video to see if this affects your reach.)

Real estate expert, Zac McHardy, also used this live video tactic

to promote his company—this time, in the form of a Q&A:


3. Don’t be shy – show off that social proof

Did you know that 62% of online home buyers said they’re

likely to contact an agent if they have excellent reviews?

Social media has put power in the hands of consumers

by giving them a platform to voice their views about your real estate business.

As Sendible’s Founder and CEO said in Gower Crowd’s Real Estate Podcast:

You can use this to your advantage if you’re struggling to generate enquiries

through your current marketing strategy by letting reviews, testimonials and

words from happy customers take pride of place on your profiles. You can:

  • Retweet them to the company’s Twitter profile
  • Share customers’ video testimonials to their Instagram Stories
  • Fill the “Review” tab on their Facebook Page with glowing 5-star ratings

You could offer an incentive, such as a discount on the following property or free valuations,

to encourage previous customers to share their experience on social media,

but remember that their review doesn’t have to relate to your company, staff, or service directly.

With homes being such a personal purchase, why not share your customer’s success story-and

how do you help them to find their dream home?

Take a look at this Instagram post by Brad Keyes Real Estate.

Although his customer’s testimonial doesn’t mention how great Brad is as a realtor,

it still gives the wow factor and potential customers a reason to enquire:

I know what you’re thinking: “Elise, there aren’t any reviews here.” Hear me out.

Although Jade doesn’t focus on reviews in her Instagram bio,

she’s using the same endorsement tactic by mentioning

the publications she’s been featured in through her bio.

Tying her name with big, well-known brands makes her real estate company more credible.

Think about it: You’re more likely to purchase a big-ticket item (like a new home)

from someone who’s been featured on the Today Show and ABC,

rather than a real estate company nobody’s heard of, right?

euchomes real estate blog

4. Share content for local people

People viewing your properties are likely to be in the same area.

If not, they’re likely to be looking into the area before committing to moving there.

That’s why you should focus on sharing content that local people would be interested in, such as:

  • Local events and news
  • Information on local property price changes

46% of Americans use social media as a news source, so contributing to the local social world

whether you’re sharing events or news coverage—is a fantastic way to get your foot in the door.

And yes, organising and participating in events has become rather tricky during COVID-19,

but this doesn’t mean it’s impossible. It just requires some thinking outside the box.

where everyone followed strict safety and distancing protocols.

Using this outdoor and safe tactic to attract the attention of

local people is a fantastic way for smaller real estate companies

to get a leg-up on their competition, too.

5. Participate in local online communities

Facebook Groups, in particular, are great for connecting brands with local people since it’s the biggest social media platform in the world.

Think they’re not for you?

Over 1 billion people use at least one Facebook Group – meaning there’s bound to be many of your ideal customers using one, too.

Local neighbourhoods use Facebook Groups to swap information and stay in touch.

That makes it the perfect place to start chatting to your potential customers and build your reputation in the area.

Find these by searching “LOCATION + neighbourhood” in Facebook search and hitting the Groups tab.

Here’s one I found for Melton Mowbray:

You can also get involved in Groups that are specifically for property listing sharing, like NigeriapropertyPro

Are you planning on using Facebook Groups to generate more buzz around your real estate company? I’ve got one warning: Don’t oversell.

Coming across as too promotional—and only sharing links to property listings you’ve got on your website—will be off-putting, especially if the aim of the group isn’t to sell.

Instead, answer questions, help people who’re struggling and offer free advice. That way, you’re building your personal brand, reputation, and the chances of someone visiting your website when they’re ready to enquire.

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