35 Real Estate Blog Post Ideas you must know in 2022 as a realtor
Local area events: Keep up with local events in your niche area by reading local newspapers and community events calendars. Advertise upcoming events and write about attending recent events.
Write about a local business (market, store, restaurant, etc.). Before posting, ask the business to link from their website and Facebook page to your post when published.
Local housing trends: Are home sales up or down? Is this a buyer’s or seller’s market? How do mortgage rates affect local buying?
Celebrity news: Any there any celebrities who’ve recently sold or bought in the area or have properties listed?
Luxury properties: Create a list of top-end properties for sale in your local market. Let your readers know you will be happy to show them.
Affordable properties: Create a list of the lowest-priced properties in your local market.
Best value properties: Provide a list of properties you think are the best values.
Schools: How are area schools performing? Heard any recent good news concerning specific area schools? Link to an article or report that ranks the best schools in your area.
Property taxes: What can buyers expect in specific neighbourhoods?
Transportation: Which neighbourhoods or streets have the easiest access to subway stations or bus stops or rail stations? Does your area have many commuters? What are the estimated commute times from certain areas or neighbourhoods?
Job opportunities: Are there new companies or factories in your area? Are there good job opportunities?
Crime: What are the local crime rates? Have they gone down or up? What are the safer neighbourhoods?
Notable people interviews: Find people in the area that readers will be interested in knowing their opinions. For instance, interview the local school district superintendent or a local politician.
Parks: List the best parks and types of activities they offer (bike paths, nature trails, jogging, beaches, picnic areas, etc.).
Restaurants: Which ones offer the best bang for your buck? Which has the best pizzas or burgers? Where are the healthiest eating options?
Entertainment and nightlife: Which places have the best happy hours? Where are the fun places to go to after work? Which have the biggest dance floors?
Sports: Are there any golf courses in or near your area? Where are the nearest public tennis and basketball courts? Are there any public swimming pools nearby?
Coffee: Where can you find the best coffee or unique cups in the area?
Day trips and local getaways: Where to go for a getaway not too far away?
Write for your target: Write an article addressing the needs or concerns of your target audience, like first-time homeowners, newlyweds, seniors, retirees, new parents, etc.
Investors: Do you have any advice for real estate investors? Would you recommend specific neighbourhoods for potential future value due to planned infrastructure improvements or other activities?
Sellers: Think about all the questions sellers asked you when obtaining listings. Provide a typical Q&A format in your blog posting. When trying to sign up a new listing, send an email with a link to this post.
Buyers: Recall all the questions buyers asked you over the past year. Provide answers to their typical questions. Follow up with an email linking to this blog post.
Relocation: If I am considering relocating to this area, what questions should I be asking?
Kids: What activities are available for children in your area? Are there public swimming pools, beaches, libraries, or summer camps?
Pets: Provide tips for pets when moving in. If I take a vacation, is there a kennel where I can leave my cat or dog? Are there good vets nearby?
Why should people work with you? After writing the post, link it to your website “About” page.
What do you love about your area or niche? Connect with your readers by showing them how passionate you are.
Testimonials: Write about recent transactions including quotes from happy clients.
How you work: Do you use any unique software or apps to manage your time or make your work more efficient? Do you have a system for helping buyers or sellers achieve their goals?
Marketing: What unique ways do you market your properties?
Clients: Interview your recent home buyers and sellers to see what they liked about a certain area or neighbourhood. Ask what they wished they had known before they listed or bought their home.
Track record: If you’ve received awards in specific areas or specializations, sold many homes, or gained notoriety as a top-notch real estate agent, brag about it a bit.
Renovations: What are the most important renovations to add value to my home? What are the worst renovations attempting to add value to homes?